Companies ready to say good bye to page views

Filed in archive AJAX on July 19, 2007

Yesterday I told you about how the value of page views was losing importance due to the advent of Ajax and how Nielsen has downgraded the importance of page view. A host of other companies too have decided to say adieu to pageviews. comScore Media Metrix which is the nearest competitor of Nielsen has too realized that Ajax is being implemented in a quick manner and therefore has developed site visits which regards the number of times a person has returned to the site within a break of at least thirty minutes but it may not be an indicator of effectiveness since people might be visiting highly visible sites and in case they don't find matter of their satisfaction they leave the site immediately which could downplay the interests of these websites.

On the other hand Compete has come up with a method called engagement under which Daily Attention and Average Stay is measured. Alexa has also started taking into consideration page views per user. It seems that the perspective with regards to page views has started to change, all thanks to Ajax.