Insurance industry has got a helping hand from Sun Microsystems as it has unveiled the Sun Distribution Channel Portal solution which would be opening up new avenues for this sector and make it easier to develop new product distribution channels. There are a range of software, servers, storage and services which can help the insurers in reaching new customers in a cost efficient manner through various non traditional channels. Besides the above it will also help in bringing down the bottom line costs related to traditional distribution channels for improving customer service.

One good thing about the solution is the Straight Through Processing or STP capability which can bring back office systems to front office. Now there won't be any delays and insurers could sell new and existing products without having to worry about IT processes. It also encompasses the Composite Application Platform Suite or CAPS technology therefore you don't have to worry about operational risk or addition of new processes. G2X Agility Software handles customer sales and service and helps in generation of revenue by identification of cross and up sell opportunities and customer retention. There is also an application from UniRisX which helps in creation of new products and distribution channels through few clicks with real time risk management and control. Certainly insurers can benefit from this unique solution which could help in increasing their revenues with minimum efforts. The solution is now available for sale.