Java System Content Delivery Server has been updated. It can be regarded as a complete package for vending mobile content which makes it easier to set up and run content services in a profitable manner which includes storefronts, payment and delivery components, marketing tools and storefronts.

With the central device catalog feature, service providers will be able to launch new devices in an effortless manner by aggregation of sources of content from multiple providers followed by collection of accurate data which helps in ensuring correct records. This in turn ensures that the customers are segmented as per the usage pattern and demographic.

The content download process has eased with this updated solution which enables a user to download content through mobile originated push using a short code and keyword. With this people having older phone models will be able to access premium SMS content which in turn would have an effect on the subscribers and revenue.

Operators stand to gain as a result of this with their service portfolio and revenues expected to jump.